Imaginary Forces relaunches with a clean new look

   Post from: Motionographer

Lasers, Boombox, Muscles, Keith Haring, 80s beats (Delicious Ghost)

   Post from: Motionographer

Watch “There” | Watch “3 in 1″

Director Morten Vinther and studio Piranha Bar teamed up to create a fun three-spot typographic campaign for Fáilte Ireland.

Pay attention to the tiny details, like the way “supported by” wedges itself under the block of text during the end tag, and the way “I want to enjoy” forms two clinking pints in “3 in 1.” Clever stuff. There’s a strong sense of choreography at work in these spots that keeps things from becoming overwhelming.

The voiceover direction is also excellent. The hand-wrought feeling of the visuals is borne by the natural, almost improvisational quality of the actors’ delivery and the snappy but not overly clever copywriting. Everything feels genuine, playful and friendly. Reminds me of the Emerald Isle itself. (Gotta get back there soon…)

At the moment, only two of the three spots are available online.

Credits:
Agency: DDFH&B
Agency Creatives: Marcus Hartung & Des Creedon
Agency Producer: Aisling O’Dwyer
Production Company: Piranha Bar
Director: Morten Vinther
Design/Animation: Pete McEvoy & Cormac Kelly

Linkage

“There” and “3 in 1″
Morten Vinther
Piranha Bar
Fáilte Ireland

   Post from: Motionographer

Sketches of paper

   Post from: Motionographer

The amazing TED conference has been slowly releasing videos from their last event, which took place a little over a year ago in March of 2007. One of their recently released videos is of Jakob Trollbäck (of Trollbäck + Company) presenting a collaborative project he undertook with Brian Eno for the occasion of the TED conference.

“Moonlight in Glory” goes back to the earliest experiments in animation and filmmaking from pioneers like Oskar Fischinger and Len Lye. Abstract forms and minimal type are presented as visual music. The images are not illustrations of a lyrical theme or even a reflection of the song’s mood; rather, they are sound made visible.

Here’s Jakob’s talk at TED:

Thanks to Jonas Eason for the heads up/reminder!

   Post from: Motionographer

Awesome FITC features up at Ventilate

   Post from: Motionographer

Call for entries just opened for the Motion Graphics Review from Huesca Film Festival

   Post from: Motionographer

Fallon’s latest (over-hyped) project for Sony follows a familiar formula: Take an urban setting, flood it with something that would otherwise be unremarkable and set it all to some nice music. First it was rubber balls in San Francisco, then it was paint in Glasbow, followed by some controversial bunnies in New York and now… foam in Miami.

The first three spots were for Sony’s Bravia campaign, but this latest advert is for Sony’s digital imaging line (i.e. cameras and camcorders). Unfortunately for me, I lost interest after “Balls.” All of the spots attempt to create a sense of wonder by staging experiences that would be—by anyone’s admission—utterly awesome to see in person. The only trouble is that about 90% of the wonderment gets lost in the translation from reality to screen. Instead of childlike awe, I only feel a vague sense of regret that I wasn’t in Miami when they were shooting this.

Working on credits. Any help would be appreciated.

Linkage

Fallon
Behind-the-foam production stills

   Post from: Motionographer

How do you make the medieval ages cool without referencing Pulp Fiction and/or dragons? That was the challenge thrown down before director James Price and team like a gauntlet gleaming in the sun. Their response was a wildly textured 2.5D ride through undulating illustrations and mysterious symbols of the Middle Ages.

The show open for BBC Four’s “Inside the Medieval Mind” was created at Transistor Studios’ NYC office through Strange Beast in the UK. It’s a nice example of James’ ability to balance animation and design. Although the motion is nearly nonstop, it’s punctuated throughout by beautifully strange compositions.

(I’m not sure if this is the final soundtrack, but this chamber orchestra version of “Purple Haze” is priceless. I’m picturing clouds of dust as the violinists rock out in powdered wigs.)

Full credits

Big thanks to Marcos “Boca” Ceravolo for the initial tip!

Linkage

Transistor Studios
Strange Beast

   Post from: Motionographer

Max Hattler’s and Robert Seidel’s rockin Japan tour

   Post from: Motionographer