This microsite tells the story of Adi Dassler, the man behind Adidas. It’s a tenderly crafted project full of texture and warmth that builds a kind of branding mythology around Adidas. Works for me.
HINT: After the intro, click Watch the Film in the lower-left to…well… to watch the film.
The animation was directed by Stink’s Martin Krejci, and the site was built by 180 Amsterdam Digital.
Thanks to Lyall Coburn for the tip!
Post from: Motionographer
