What starts out as an exercise in cloning and ambient occlusion ends up as a beautiful dance of light and form. The way Christopher Riggert (Radical Media) directed this new Nike spot feels like improvisational minimalist installation art, like the lovechild of a three way between Dan Flavin, Donald Judd and Jackson Pollock.
Only animated. And using shoes. Or something.
Watch a tiny QT | Watch a larger version
Via the always excellent Ventilate
Post from: Motionographer
