
This week, production began on ‘Ace of Hearts’, the first release under the new Reader’s Digest Family Films brand, according to a
company press release. Peach Arch Entertainment is producing the film and will handle international distribution, while Fox will handle domestic marketing and distribution. Reader’s Digest will leverage its 40 million subscriber base (the largest magazine in America) via direct marketing, print and online promotions worldwide. The company also plans on leveraging its 26 other publications and web properties. The deal was brokered by the William Morris Agency and the Ziffren, Brittenham, Branca, Fischer, Stiffelman, Gilbert-Lurie, Cook, Johnson & Wolf law firm.
Starring Dean Cain, ‘Ace of Hearts’ is a family adventure film following the adventures of a cop and his loyal German Shepard as they battle forces with a pack of wily criminals out for revenge. The film is tentatively slated for an early 2006 release. The script is based on a story that originally appeared in Reader’s Digest in 2002.
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on Wednesday, May 30th, 2007 at 6:06 am and is filed under 20th Century Fox, Movie Marketing.
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