According to a new report titled “At the Click of a Mouse†by Solutions Research Group, the PC is morphing from a work-related device to a digital “life hub,†with movie downloading and viewing being a core activity. According to the study, 47% of US-based PC users watched DVDs on their computers in May 2007, up from 29% last October. Over 15% of users had downloaded a full-length movie from the web (although only 8% of those were paid downloads.) The report also notes that 66% of surveyed consumers believe that one day, “all movies will be available at the click of a mouse,†with nearly three quarters of those between 30-49 believing the statement to be true.
Despite the enthusiasm, the report notes that only 30% of consumers have visited the movie sections at iTunes, with even less (under 10%) for WalMart and Amazon’s Unbox. Netflix is showing some promise out of the gate, however, with one in three users of that service having used their online instant viewing feature in the last month.
To download a PDF summary sheet of the research report, click here.
