After so many fake Joker images appearing online (who’s bothering to make those?), Heath Ledger’s look in The Dark Knight has finally been revealed. And it comes through a well thought-out marketing strategy.
Last week, a campaign poster for Harvey Dent (Aaron Eckhart), who later becomes villain Two-Face, was released on ibelieveinharveydent.com. Then a few days ago, a link was made to ibelieveinharveydenttoo.com, which revealed a vandalised image of the campaign poster, evidently made by the Joker. After inputting their e-mail address, users would then receive an e-mail linking them to another site, which would ask them to remove a pixel. After a sufficient amount of pixels were removed, the image on the left was revealed.
And it’s a pretty scary indication of the gritty Christopher Nolan treatment that the Joker has received. We can’t wait for this film. If it’s half as good as Batman Begins, then that means it’ll be twice as good as X-Men 3. And ten times as good as Superman 4. And twelve times better than Spiderman 3. And so on.
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